By now, you’ve probably heard the news about the ban on imports of Indian wines and spirits, which was imposed by the government last month.
The reason: The country’s wineries and distilleries are exporting too much wine to be counted among the top 50 producers of domestic wine.
And Indian spirits, particularly vodka, are not being considered for importation into the U.S. As a result, American producers are scrambling to sell products that are too strong for the domestic market.
What will happen if we export to India?
The answer is simple.
We can expect to lose a lot of the value of our imported products.
In a perfect world, we would sell our imported spirits to a foreign country.
But in the United States, we export spirits from our own state.
It is no surprise that some of our largest spirits producers are struggling to sell their spirits abroad.
In the first three months of 2018, sales of spirits and spirits-based products (SBPs) totaled $1.1 billion, according to data from Euromonitor International.
The top 10 brands of spirits were ranked by volume, according the research firm: Schlitz, Miller, Schlitz Light, Topsail, Miller Lite, Stella Artois, St. Germain, Suntory, and Cask Strength.
The biggest SBPs in the U: Schlork and Miller Light.
Sales of spirits, in dollars, for the top 10 spirits brands.
Source: Euromonitors International, United Spirits International